The plan was put together by the Mice Sustainability Committee, which was formed in August by the Singapore Tourism Board (STB) and Singapore Association of Convention and Exhibition Organisers
The Singapore Tourism Board is working closely with tourism stakeholders to execute the destination sustainability strategy and roadmap for the tourism sector in line with the Green Plan. First, galvanising sustainable tourism hardware and software. For instance, HyperDrive is a new first-of-its-kind gamified electric go-kart circuit which The Tourism Transformation Index is a self-assessment tool that was developed specifically for the tourism sector. It is designed to guide Singapore tourism organisations regardless of size and industries to future proof businesses by providing a holistic diagnosis of the current state of transformation, information about where the business stand among industry peers and recommendations to Singapore Tourism Board and Enterprise Singapore. Brands will be evaluated according to their presentation of a clear and unique brand proposition that stands out from competition, how they have innovated to stay relevant and whether they exhibit the Singapore spirit of making passion possible through a compelling brand story. Singapore Tourism Board creates an immersive guided tour to explore Singapore. Google Partner Innovation team partnered with Singapore Tourism Board to launch a preview of an immersive Singapore guided tour in their VisitSingapore app. Merli, Singapore's tourism mascot, leads visitors on an interactive augmented tour of the city's iconic To help the rejuvenation of businesses in the tourism sector, the Singapore Tourism Board (STB) and Visa have jointly produced a paper to provide insights to THE ECONOMIC IMPACT OF COVID-19 ON TOURISM Singapore's tourism sector takes a hit Tourism eceipts r vs Q1 2019 Share of Tourism Receipts by Major Components In Q1 2020 47% 31% 36% 52% The Singapore Tourism Board has announced Markus Tan as the new regional director for India, Middle East, South Asia, and Africa (IMESA). "I am thrilled to pass on the baton to Markus to lead Singapore's tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India's steady growth into a .